Case Study: DE&I - Global Self Identity Disclosure Campaign

An extensive engagement, strategy and comms campaign programme to increase awareness of self-identity disclosure from employees of their personal characteristics and a campaign launch to encourage self-identity disclosure.

The Challenge

The biggest challenge was employee trust and confidentiality, in particular for underrepresented groups to disclose personal information to their employer. We worked alongside the Diversity, Equity and Inclusion team, running engagement focus groups with Employee Resource Groups and the People and Culture community.

What we did

We became an integral part of the project team in this programme. Based on our research and engagement, we developed the project framework, branding, process and training.

This was all completed and rolled out globally to the P&C community and IBelong champions in March 2023 in a series of interactive training sessions, to transfer knowledge and ensure the change was effectively embedded in the organisation. We are in the final process of building the toolkit for managers and the P&C community including: comms, guidance/FAQs, process flows and website content.

The result.

The implementation of self-disclosure at Imperial will lead to better representation, improved employee experience, inclusive culture, investor confidence, and consumer confidence.